Pete Stergion

The Stack

All posts / Local (2)

Ithaca, NY

Audited 25 Finger Lakes wineries and breweries across Seneca and Cayuga Lake. Eight scored a D or worse. The best find: a well-known Seneca Lake winery whose Google search description says 'A professional dance studio website.' Someone installed a WordPress theme and never changed the default template text. Google has been telling visitors this winery is a dance studio. That is the kind of thing nobody notices until someone actually checks.

brooksnewmedia.com/blog/finger-lakes-winery-brewery-website-audit/ ↗

Ran our first batch audit: 13 Ithaca bars and restaurants. Average grade was a D. Most common problems: missing meta descriptions, no SSL certificates, broken heading structure, and zero structured data. One bar's domain had been hijacked entirely by a spam site. Chrome shows 'Not Secure' for another. These are real businesses losing real customers every day because of basic website issues nobody told them about.

brooksnewmedia.com/blog/ithaca-bar-restaurant-website-audit/ ↗