Pete Stergion

The Stack

All posts / Pivot (1)

Ithaca, NY

Had a realization tonight. We were pricing our monthly plan way too low for what we deliver: dedicated hosting, 2 blog posts, weekly strategy calls, SEO reporting, maintenance, and priority support. We are delivering agency-level output. Pulled the pricing off the site. Moving to custom plans and targeting wineries, hotels, and tourism businesses in the Finger Lakes. Aim higher.