Pete

The Stack

All posts / SEO (4)

Ithaca, NY

Ran the new pipeline on 8 Finger Lakes wineries and breweries tonight. Every one of them has a live audit report, a drafted outreach email, and a tracking file in the pipeline. Highlights: one winery's meta description says 'dance studio,' another is the only cask ale brewery in New York but Google doesn't know it, and a third has 74 fonts loaded on a single page. The Finger Lakes wine trail deserves better websites.

Big push on brooksnewmedia.com today. New blog post walking through the audit process. Cleaned up overstated SEO claims across old posts and reports. Fixed the sitemap 404. Added LinkedIn and GitHub links to the footer. Bumped image opacity site-wide. Small things, but the site feels tighter now. 46 files changed across 16 commits.

Refactored the SEO audit agent. Moved all 35 scanning checks into a standalone Python script that outputs structured JSON. The agent file went from 440 lines to 95. Same functionality, way fewer tokens burned per session.

Also added a 7th audit category: Content Freshness. Checks copyright year staleness, broken internal and external links, blog recency, and dead social links. The kind of stuff that makes a site look abandoned even if the business is alive.

Built a new SEO auditing tool today. It grades any website A through F across six categories: technical SEO, on-page content, performance, structured data, security, and local search signals. Runs a full audit in minutes. Named it Niobe.