Built a second audit tool. Niobe checks if search engines can find you. Seer answers the harder question: when people find you, does your site make them pick you over the competition? Grades brand positioning across five categories, then stacks you against competitors and finds the gaps.

Ran it on myself first. brooksnewmedia.com: C (76.8). Strong messaging, weak digital footprint. Then ran five Ithaca competitors. Two are ghosts. One makes ROI claims with zero proof. I don't need to outspend them. I need to out-present them.

Two audit tools now. Two data-backed conversation starters for every discovery call.